Examples of Research Questions For A Marketing SurveyIn a traditional marketing research methodology, an interview or study visit is always the first step in market research. It is, however, quite possible to include an example research questions in the end of the training module, before conducting a proper interview. The idea is to involve a member of the client base, and ask him/her about their requirements, and set up a scenario that will take a better understanding of the needs of the potential customer. As it is impossible to personally interact with a client, the inclusion of an example research questions could be very beneficial.
A survey can also be one of the examples, where you would include real-world case studies, which will help in drawing out the different experiences of the various consumers. Other than this, you should also include a number of research questions in the course of the interview. You should also include in the sample work sample a variation of the marketing research techniques and test them in a larger scale. This will give you a better understanding about the value of the techniques. Also, it would give you an idea about the process of working with the clients.
When conducting the interview, the interviewer should include in the question asking how many companies were surveyed. Once you are done with this, you should then make sure that you include several follow up questions to ensure that the solution will fit the requirement. It is also important to include in the questions about the feasibility of your solutions. You should know how much money you will need to spend for the implementation.
Another important question would be how you plan to use the solution. You may include in the questions in regard to some time frame, so that the interviewee would have an idea about the impact of the solution on his/her business.
You may also ask the consumer to think about the issues that are associated with the problems, and how they can overcome the problem. These types of questions can be taken from a study on health, and other related topics. For example, one of the questions may be; 'Is the situation created due to obesity or other factors?'
This will involve several types of market research, as well as the survey and the interview. You may also include in the interview a scenario which include getting the participant to discuss about the strategies, and the implementation of the solutions. During the scenario, you may also ask them about the impact on the client, which may be a benefit of the solution.
You may also ask about the errors they found, which resulted in the solution. Since the samples will be much shorter than those in market research, you may also ask them about how much time they would have needed to implement the solution. You can also ask about the methods you used, such as the internal communication, the model, and the testing techniques. Also, you can ask them about their experience in implementing the solutions.